Two brands, complementary expertise and a shared European ambition. Colis Privé and Paack are taking another step forward in their journey together as they unveil their new shared brand identity.
Following the completion of the partnership between Colis Privé and Paack in summer 2026, both companies are entering a new chapter and bringing their strengths together under one brand: Paack.
This name change is accompanied by the unveiling of a new logo, the first visible expression of the transformation. The new brand identity will be rolled out gradually from January 2027.
One brand to support our European ambition
Our ambition is to become a leading European player in last-mile delivery. The decision to unite under the Paack name reflects our commitment to building a single, easily recognisable brand across our markets, supporting our international growth.
This evolution builds on our existing operations and commitments. It brings together our networks, technologies and teams around a shared vision: simplifying delivery for e-commerce businesses and improving the experience for their customers.
Five countries, one European network and a stronger delivery offering
With a presence in France, Belgium, Luxembourg, Spain and Portugal, we are combining our expertise to offer clearer, more comprehensive and more flexible delivery solutions.
Our goal is to simplify shipment management through a single integration providing access to our European network, with solutions covering delivery planning, parcel delivery and tracking.
By bringing together our complementary strengths, we can support e-commerce businesses in their growth while offering solutions tailored to the specific needs of each market and the expectations of end customers.
Our delivery solutions in Spain and Portugal are already available to support businesses looking to expand into these markets.
A gradual brand transition, with continuity of service
The unveiling of our new logo marks the first step. Our shared brand identity will be gradually rolled out across our communication materials and touchpoints starting in January 2027.
Until then, our operations and services will continue as usual.
For businesses entrusting us with their deliveries, points of contact, contracts and working arrangements remain unchanged at this stage.
For parcel recipients, delivery and tracking services remain available as usual.
We will guide our customers and partners through each stage of the transition and keep them informed of upcoming changes.
Beyond a new name and logo, this transformation reflects our commitment to bringing together the talent, expertise and ambitions of Colis Privé and Paack under one shared identity.
A new chapter begins, and we look forward to sharing what comes next with you.
Setting the next standard for last-mile delivery, together.


