Every year, November marks the start of an intense period for e-commerce. With Singles’ Day (November 11), Black Friday, and Cyber Monday, the calendar brings together within just a few days three of the most anticipated events for consumers. These commercial operations have become essential: they kick off the holiday shopping season and represent a unique opportunity for online retailers.
Three events with different origins but global impact
Singles’ Day, which appeared in China in the 1990s as a celebration for singles, was transformed by Alibaba into the world’s largest shopping day. In 2022, sales exceeded $84 billion on the Tmall platform alone—a record that highlights the logistical and marketing power of the event.
Black Friday, born in the United States and held the day after Thanksgiving, symbolizes the official launch of Christmas shopping. It has firmly taken root in France through e-commerce, where spectacular discounts drive sales sharply upward. In 2023, online retailers recorded a +126% increase in orders compared to a typical week (source: Ecommercemag).
Finally, Cyber Monday emerged to extend Black Friday’s momentum online. Today, it is part of an extended commercial sequence often called “Cyber Week”, during which consumers take advantage of several days of discounts to finalize their online purchases.
Huge potential, but also challenges for online retailers
These key moments don’t happen by chance: to make the most of them, e-commerce players must plan ahead and prepare carefully. Consumers’ expectations are clear:
- Products available, with optimal stock management to avoid shortages.
- A seamless online experience: fast websites, bug-free checkout, secure payment.
- Attractive and transparent offers, clearly highlighted.
- Multiple delivery options: home delivery, pickup points, lockers, express shipping…
- Reliable delivery promises, with deadlines met despite massive volumes.
Competition is particularly fierce during this period, and service often makes the difference. A consumer satisfied with their delivery is not only more likely to recommend but also to return outside of these peak events.
Colis Privé: A Logistics Partner to Secure Success 🚚
At Colis Privé, we support many online retailers in meeting these challenges and turning this period into both a commercial and logistical success. Our expertise relies on:
- A dense, nationwide network covering the entire country.
- Flexible delivery services (home, pickup point, locker, express).
- High-performance digital tools for real-time tracking and notifications.
- An organization tailored to seasonal peaks, capable of absorbing massive volume increases.
Thanks to this approach, Colis Privé helps brands keep their customer promises and turn these promotional events into real drivers of loyalty.
Learn more about our offers and services: Our e-commerce solutions – Colis Privé
