In 2024, French e-commerce reached 2.6 billion transactions, confirming a continually growing trend. But in this expanding space, one mistake is frequently repeated: trying to “sell everything” from the start.
An overly broad product catalogue can quickly become a handicap:
· time-consuming stock management,
· diluted margins across too many SKUs,
· increased complexity in order preparation and shipping,
· a confusing customer journey.
In a market where 85% of online shoppers say buying online saves them time, logistics slowed down by an overly large offer directly hinders conversion.
Simplicity as a driver of performance
A focused and coherent catalogue helps better manage operations and deliver a smoother experience. It leads to:
· shorter processing times,
· clear communication about products,
· better showcasing of bestsellers,
· simplified and more reliable logistics.
In e-commerce, starting small but delivering fast is often more strategic than trying to do too much too soon.
Colis Privé, a partner for smooth operations
Limiting your catalogue doesn’t mean limiting customer satisfaction. On the contrary, a tighter offer becomes more effective when backed by high-performing logistics.
With Colis Privé, every order benefits from tailored solutions:
👉 Colis Privé : parcel carrier, delivery service
· Home delivery in 24h or 48h to satisfy time-sensitive customers
· Mailbox drop-off or hand-to-hand delivery for total flexibility
· Additional options (pickup points, lockers, neighbour drop-off) that enhance shopping convenience
👉 So even with a limited catalogue, you can maximize the customer experience through fast, reliable, and convenient delivery.
A clear strategy that builds for the future
By favouring quality over quantity, you build on a solid foundation. You avoid spreading yourself too thin and begin developing a relationship of trust with your customers from
the very first orders. Once this base is established, you can gradually expand your offer—without compromising satisfaction.
👉 Also read our next article: Cart abandonment – a major challenge for e-retailers
👉 Learn more about our offers and services: Our e-commerce solutions – Colis Privé
