In 2024, French e-commerce reached 2.6 billion transactions. But behind this success lies a persistent truth: online shoppers are short on patience. Studies show that a
website taking more than 3 seconds to load on mobile can lose up to 40% of its visitors.
And since the majority of online purchases now happen on smartphones. Neglecting mobile performance and usability means missing out on a significant share of sales… and pushing your customers toward the competition.
The consequences are immediate:
· High bounce rates
· Cart abandonment before checkout
· A damaged brand image caused by a frustrating experience
🚛 Usability as a conversion driver
An effective e-commerce website must offer:
· Simple and intuitive navigation
· Optimal loading speed on both desktop and mobile
· Cross-device compatibility (desktop, tablet, smartphone)
· Clear information about delivery times and options
The user experience doesn’t end with the click on “order now”—it continues right up to the moment the package is received.
Colis Privé: smooth delivery, real-time tracking, and customer support
In addition to its fast (24h/48h) and flexible (home, pickup point, locker, neighbor) delivery solutions, Colis Privé adds real value to the customer journey.
👉 ColisPrivé.com
· Personalized support with a dedicated contact to meet the specific needs of e-retailers
· Real-time parcel tracking so customers know exactly where their order is at any moment
· Services designed for ease and efficiency, ensuring a smooth experience from click to delivery
👉 In other words, Colis Privé doesn’t just deliver it enhances the user experience and boosts post-purchase satisfaction.
From fast website to reliable delivery: a virtuous cycle
Neglecting your website’s performance means risking lost sales. Investing in a fast site and trustworthy logistics like Colis Privé’s means turning visitors into returning customers.
👉 Also read our next article: The importance of a strong customer loyalty strategy
👉 Learn more about our services: Our e-commerce solutions – Colis Privé
