With €160 billion in turnover, online sales recorded a 10.5% increase compared to 2022. However, it’s important to note that amid persistent inflation and environmental challenges, consumer behavior is changing. After a 7% drop in product sales in 2022, this market has somewhat stabilized in 2023 (-1.8%). In 2023, the e-commerce market experienced muted growth. Shaken by inflation and consumer trade-offs, this report also provides insights into potential developments, including the continuous growth of the second-hand market.