According to FEVAD, e-commerce in France surpassed 2.6 billion transactions in 2024, but not all shopping carts lead to completed orders. On average, over 70% of online shoppers abandon their cart before completing payment—most often due to a checkout process that is too long, too complex, or not reassuring enough.
For e-retailers, this results in direct loss of revenue—and also carries the risk of damaging the brand’s image.
Simplicity and trust as conversion drivers
A smooth checkout process should:
· keep steps to a strict minimum,
· offer multiple secure payment options,
· reassure the customer about delivery and order protection.
The trust factor is essential: the customer needs to feel confident that their order will not only be delivered quickly, but also protected from potential issues.
Colis Privé: fast delivery with built-in insurance
In addition to flexible delivery solutions (home, pickup points, lockers, neighbors), Colis Privé offers integrated ad valorem insurance to build trust at checkout:
👉 Colis Privé : parcel carrier, delivery service
· Coverage up to €5,000 for home deliveries
· Coverage up to €1,000 for pickup point deliveries
👉 This guarantee helps secure high-value products and offers customers peace of mind, reducing fears of loss or damage.
In this way, insurance becomes a powerful reassurance tool in the checkout process: it reduces hesitation, limits cart abandonment, and speeds up conversion.
An optimized shopping experience from click to delivery
· a short and clear checkout journey,
· fast and reliable logistics (24h/48h)
· and Colis Privé’s ad valorem insurance
you significantly increase your chances of turning a visitor into a satisfied customer.
Fluidity and trust are the keys to reducing cart abandonment and sustainably improving your conversion rate.
👉 Also read our next article: Performance & usability
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