Discover how Les Minettes en Goguette blends sustainable fashion with female entrepreneurship while supporting local delivery through a partnership with Colis Privé. A local initiative driving innovation and sustainability.
A Purpose-Driven Business Journey
Véronique Gonzalez is a passionate and committed entrepreneur. In 2020, she launched Les Minettes en Goguette, a clothing brand designed to support women affected by breast cancer. Faced with the lack of suitable garments for post-treatment side effects, she decided to create a specialized line combining comfort, eco-friendly materials, and textile innovation.
Les Minettes en Goguette offers more than just clothes — each piece is skin-safe and made with fabrics that provide thermoregulation, anti-perspiration, and soothing properties. One standout material: aloe vera-based fabric, delivering benefits similar to aloe gel or dietary supplements.
A Natural Fit with Colis Privé
Since November 2024, Véronique has joined the Colis Privé network as a local pickup point partner. For her, this collaboration made perfect sense — especially due to her strong focus on last-mile delivery, a key step in the customer experience.
“Last-mile delivery needs to be smooth and professional,” she explains. Already a happy Colis Privé customer, and encouraged by a friend working at the company, she was immediately drawn to our values and local presence in Marseille.
A Smooth and Simple Setup
Registering as a Colis Privé pickup point was quick and seamless — just a few minutes were needed. With the help of Colis Privé’s team, especially Sylvie, the network coordinator, Véronique received hands-on training to manage parcel deliveries efficiently from day one.
“Everything went smoothly from the start — for both the courier and the customer.”
A Boost for Business Visibility
Since becoming a pickup point, Véronique has seen a clear impact on her shop’s foot traffic and sales. Located near Rue de la République, her boutique benefits from increased visibility as new customers come in to collect parcels and discover the brand.
“Many of them wouldn’t have visited otherwise. Now they discover the concept and often make a purchase.”
Smart Storage, Zero Hassle
One common concern for small shops is storage space — but with proper organization, parcel storage has never been an issue. This was planned from the start, making the process smooth and stress-free.
“For a small boutique, it’s a great way to make the most of your space while attracting new visitors — and potential buyers.”
Reliable Support and Friendly Service
So far, Véronique hasn’t needed to contact Colis Privé’s customer service, thanks to the ongoing support she receives from Sylvie, our regional network development manager. This personalized follow-up makes the experience even more reassuring and hassle-free.
A Partnership Worth Recommending
Thrilled with the results, Véronique encourages other shop owners to join the Colis Privé network. It’s a powerful way to drive visibility, increase store traffic, and diversify your business.
“It’s an excellent opportunity to reach new people. Most visitors are pleasantly surprised by what they find in-store.”
Thanks to this smart partnership, Les Minettes en Goguette continues to grow while offering a meaningful service to the local community — proving that sustainable, value-driven collaborations truly benefit everyone.
🌱 Discover the creations of Minettes en Goguette and support women's entrepreneurship !
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